So following on from Lalit Modis ‘ingenius’ move to shift the INDIAN premier league to South Africa I am left baffled at the match schedule, in particularly the match timings.
Modi knows the importance of getting the eyeball figure to shoot up and you cant get a better audience than a billion cricket mad Indians.
So his solution is to have the matches at times that are suitable for the Indian audience. All the round robin matches are set for 4 and 8pm India standard time. Now people can watch them and do some sports betting
Which in South Africa is to 12.30pm and 4.30pm. Now I wonder how many South Africans will be able to attend these matches at these odd times.
What is even more impressive is that CSA have agreed to this. Most South Africans, I will assume are hard working people with day jobs. So they will find it extremely difficult to make it to these matches day in day out.
And it will be day in day out as the massive schedule of almost 60 matches will be packed over roughly a month and a bit.
A key feature in the original IPL was that almost all matches drew huge attendance figures, largely through cheap tickets that were given away and the matches being at favorable times in the late evening just after work.
You have to wonder the logic behind the timings in SA though. How many people outside the’ huge Indian population’ would care to turn up? And even if they were interested would they be curious enough to take a day off work or leave office early to catch the games? Specially in times of economic strife and volatile job security.
If the idea was to generate interest in SA, then surely the ultimate goal would be to get people to the grounds.Unfortunately, cricketing goals and Modis goals usually don’t see eye to eye, his is to ensure his piggy bank doesn’t sound too hollow when he taps on it every night.
Modi, it seems, is not only happy to alienate the unfortunate Indian fans but also the South Africans who have bent over backwards so many times that they must in serious need of a visit to the chiropractor.